~ you can't ask people what they want, because they want to be liked, so they'll just give you a 'likeable' answer

You know what people want? People want to be liked. When you ask someone directly what they want, it is very possible the answer you receive will be what they think you want to hear, or the answer that reflects how they like to think of themselves.

— 📖 Just Enough Research

• a decent frame of the old core tenet of ⌣ user experience
  • i.e. ⇄ faster horses debate and all that
• how to user-research﹖